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THE SHAW REALTY GROUP DIFFERENCE

With over 180 tasks per transaction, wouldn't you want to hire a specialized team?
We have assembled talented divisions in our team to focus on every aspect of your transaction. From marketing experts to strong negotiators, we all serve a purpose in making this the smoothest transaction possible.
Now, every client is special. Let us know what would make this a 10+ experience for you. Whether it is more communication, education, patience, negotiation, or marketing, we're here to create a customized listing plan for you.

CORE VALUES

We pride ourselves on 3 core values to provide you a 10+ customer experience. Let us know what else you value when choosing an agent!

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CREDIBILITY

Our team is featured on CTV Kitchener, 99.5 KFUN, and 105.3 Virgin Radio. We have plenty of testimonials to share with you as well!

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OUR COMPETITIVE ADVANTAGE

We are leading the way real estate is sold by raising industry standards. As a team, we are redefining the customer experience by advising with integrity, educating our clients, and negotiating on your behalf.

1. A TEAM OF SPECIALIZED DEPARTMENTS

With over 180 different tasks in every real estate transaction, you want a team of specialized individuals. More people leads to better efficiency and quality. Why hire a single agent when you can hire a team of 20+ experts in their respective fields?

2. PROVEN TRACK RECORD ACROSS ONTARIO

With four teams across Ontario, we have more experience than the average sales representative. What does that mean for you? We offer a higher marketing budget per listing, stronger negotiation skills, and a customer service department to make this the smoothest transaction possible. We've sold over 300 homes in 2018 alone!

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3. COMMUNICATION

Our goal is to communicate with you more than any other agent. We provide instant MLS updates on your listing's competition. Our 3D Matterport online tours allow you to share special features about your home around the world. We call you weekly on Wednesdays to provide market updates and showing feedback.

With today's technology, do you prefer to be contacted via call, text, or email?

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Shaw Realty Group provides each client a custom website to capture potential buyer leads. Each serious prospect will be asked to register to see photos. It includes links for the buyer to share the property and a mortgage calculator. All leads are sent to agents to follow up with immediately!

ShowingTime provides you instant notifications and full control over showings. It even syncs with your Google calendar and requests feedback! Have 24/7 access to your showing requests.

SELLING YOUR HOME

When the market shifts toward a buyers' market, the listings sit! Don't let that happen to your home. While there are always three factors to getting a home sold- location, price, and condition-only two are under your control: pricing and condition. Marketing raises awareness over the pricing and condition of your home. Our job is to price your home and update you on market changes!

1. Price

The market determines price. Price your home strategically so you're competitive with the current market and pricing trends.

The percentage of buyers who will look at a property increases and decreases in direct proportion to the property's price compared to market value. Pricing above the market does not get you showings. Pricing at or just below the market does.

2. Condition

In a shifted market buyers are looking for value-they are pickier than when home prices are rising quickly. When appreciation has gone down or flat, they become wary about paying huge prices regardless of the condition of the property. They have to perceive the house is worth the price.

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iGuide viewer

3. Marketing

With competitive pricing and a refreshed house, it's time to market your home. All this is featured on your home's custom website! We market your home with three key areas: outbound marketing, inbound marketing, and networking.

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SOURCE OF BUYERS

Let's focus your marketing where it matters. Where did buyers ultimately find the home they purchased?
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Let's focus your marketing where it matters. Where did buyers ultimately find the home they purchased?

Internet 50%

There are five main areas for online marketing: national portals, brokerage websites, classified services, search engines, and social media. All these links are shared with you on your client portal that features price and condition.

Real Estate Agent 30%

We have a strong network of REALTORs across Ontario. How does this benefit you? We market directly to other top agents with qualified buyers. In a shifted market, you need a team with access to buyers from multiple MLS boards and a network across the province.

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Friend, Relative or Neighbour: 8%

This percntage is increasing! Let's work together to get your home out to potential buyers. Share your listing to your personal social media for your friends and family to see. This includes your Realtor.ca page, ShawRealtyGroup.com website, social media links, pictures, and videos. What work best for you?

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For Sale & Open House Sign: 7%

Can you believe 7% of home are sold from a sign in your front yard? We go above and beyond by offering a 24/7 online open house with virtual tours. We also offer 4 hour open houses with a mortgage broker to find a qualified buyer for you!

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New Home Builder 5%

Since we're re-selling a home, this doesn't apply!

Print Ads Less than 1%

Instead of spending money on a newspaper ad, we focus our marketing online to reach a wider audience.

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OUR PROMISE

Our promise to you is to provide such an exceptional level of service in every aspect of the real estate process that we earn a referral before you close on your property.
At Shaw Realty Group, we have assembled talented divisions to focus on every aspect of your transaction. From marketing experts to strong negotiators, we all serve a purpose in making this the smoothest transaction possible.
As your real estate team, we are all committed to making this a 10+ customer service experience for you. Let us know what we can do to earn your business and referrals.